Sure, it’s a little past the Christmas holiday, but flavor doesn’t recognize holidays. This past holiday season, General Mills gave cereal consumers the gift of Sugar Cookie Toast Crunch, and we couldn’t be happier. It’s like getting socks and underwear each Christmas: it’s consistently good. General Mills had debuted the cereal in 2014 and it reappeared in 2015, but then the cereal company decided not to release it in 2016 or 2017. After numerous visits with mall Santas, our voices were heard and we got our cereal back in 2018.

Sugar Cookie Toast Crunch comes in a family-sized box, as well as a smaller serving, depending on where you find it. For example, Walmart carries the family-sized version, while Target has the smaller box. Now that we have all the basics out of the way, let’s dig in to this review.
Aesthetics
Sugar Cookie Toast Crunch gets four spoons. The packaging has been somewhat consistent since its 2014 debut, with bits of cereal wearing festive hats, while nested in a stocking. (wow, just typing that sentence makes it sound like you’re on a bad trip.) Plus, there’s some fun games on the back of the box, if you feel so inclined. The cereal itself looks like what you’re used to with Cinnamon Toast Crunch, but instead with a dusting of sugar instead of cinnamon, obviously. If you haven’t caught on yet, the theme of Sugar Cookie Toast Crunch when it comes to this category is “consistency.”
Snackability 
Sugar Cookie Toast Crunch shines in this category and receives the elusive five-spoon rating from me. In my opinion this cereal is one of the better ones eaten dry. I, myself, eat more of it that way than with milk. Every bite is as sweet and fulfilling as receiving that annual Christmas card from nana. The texture of the cereal is pleasant and the sweet dusting is much more pleasant over time than the cinnamon from Cinnamon Toast Crunch. This is one of those cereals you could take along on road trips, hikes, etc and feel full and slightly unhealthy eating. Just think of it as eating puppy chow (that snack that people make with Chex, powdered sugar and chocolate), minus the heavy dose of powdered sugar and chocolate.
Structural Integrity
If there is a downfall to this cereal, it’s the structural integrity component. Once you unleash the tiny morsels of sugary goodness into the bowl and pour milk over it (yes, if you pour milk first and then add cereal, you are a savage), the time you have to eat the cereal before it turns into soggy goop is as limited as this cereal on the holiday. The first two bites of it are delicious, but after that, the texture begins to subside, so does the sweet flavor, so all you’re left with is a soggy bowl of failure squares.

Cereal Concept
There are a lot of variations of “Toast Crunch” cereal, including this beloved Sugar Cookie Toast Crunch. There’s the OG Cinnamon Toast Crunch, Apple Cinnamon Toast Crunch, French Toast Crunch, Blueberry Toast Crunch, Cinnamon Toast Crunch Churros and Strawberry Toast Crunch. So, I give credit to General Mills for taking its beloved CT Crunch and expanding the line. I think the idea of making Sugar Cookie Toast Crunch and releasing it only during the Christmas season is a great idea (as long as they release it every year from now on).
Flavor
If you’ve made it this far in the review, you already know that I’m a fan of the flavor of this sweet treat known as Sugar Cookie Toast Crunch. It’s sweet, but not overbearing to me. Unlike the last cereal I reviewed, Sugar Cookie Toast Crunch is one that I can eat two bowls of and not feel ashamed. Each piece is like a square, sugary version of Bugels, which shouldn’t come as a surprised since General Mills produces both products. Once your mind moves past the fact the cereal looks like it should be Cinnamon Toast Crunch, your mouth will thank you that it’s something better.
Final Thoughts
Sugar Cookie Toast Crunch is one of my personal favorites among relatively new-flavored cereals. While I didn’t mind Cinnamon Toast Crunch, and I know lots of people love it, the cinnamon flavor was too much for me after a while. With this iteration of Toast Crunch, the flavor doesn’t bite as hard as CT Crunch, allowing it to be versatile for me in a bowl with milk or in my hand as I walk out the door to work. I will say that there is a little bit of an after taste, so you may need to drink coffee or juice or whatever you prefer afterward.
Perhaps the best thing working in this cereal’s favor right now is that because the Christmas holiday is past, boxes of this cereal are on clearance at stores. Now is as good of a time as ever to try Sugar Cookie Toast Crunch, if you’ve never have before.

Let me know in the comment section below if you’ve tried Sugar Cookie Toast Crunch yet, or if this is a cereal that you would try. I’m interested to hear your thoughts. Thanks!