I haven’t done a cereal review in a while and now that I’m doing one, it just so happens to come when I’m trying to eat healthier. Let it be known that I am a man of the people and I am sacrificing my health to deliver this review to you. Now that we got the housekeeping items out of the way, let’s talk about this Great Value Cookie Butter cereal offered at Walmart.

Cookie Butter is a new cereal flavor that was brought to Walmart shelves for the first time this year. It joins a returning Caramel Apple cereal, as a seasonal offering.

Aesthetics

Let’s start with the packaging. It’s your basic Great Value brand cereal box template. You see an image of the cereal, but this time it has “Limited Edition” flagged at the top.

The textured sweetened wheat and corn cereal itself is reminiscent of Cinnamon Toast Crunch and Golden Grahams.

Snackability

Not the greatest to snack on dry due to the size of the cereal and its texture. If you do, eat one or two at a time. While it does taste good dry, I’d be interested to see how it would do as some sort of dessert bar.

Structural Integrity

Like similar cereals that use this similar style of morsels, the Cookie Butter cereal absorbs the milk at an above-average speed. My advice is don’t wait too long to start eating the cereal and spoon up the pieces at the bottom of the bowl first before they become saturated. Otherwise, you may be left with a spoonful of mush that feels like the bottom of the Platte River. 

Cereal Concept

I know what you’re thinking, “Five spoons?! What? How? Why?” I applaud a “generic brand” for doing a new flavor like cookie butter. In fact, it’s the first time in my memory that a company has done a cereal flavored as cookie butter. So, for that reason, I gave it all the spoons possible. The marketing and packaging isn’t flashy, but the idea behind the cereal is something different, so you have to tip your cap to them for this one. 

Flavor

The first sniff of the cereal after opening the package and you’re greeted with a “cookie butter” aroma. It tastes just like it smells – sweet and buttery. You do get some Golden Graham flavor vibe to it too. Eating it dry, the flavor can become a little overpowering if you eat too many pieces of it.

The flavor quickly dilutes when milk is added, but not to the point where you can’t still taste the cookie butter flavor.

Final Thoughts Let’s unpack what we just experienced. From my perspective, if you come in expecting this cereal to taste exactly like cookie butter then you haven’t had a novelty cereal based on an existing food. (I still feel some kind of way about being duped by the Cookie Crisp marketing. Those things do not taste like cookies!) So while it may not be a 1:1 flavor of real cookie butter, you can taste some sweet buttery flavor transformed into cereal. Now, If you want the real cookie butter flavor, put the $3 you would have spent on a box of this cereal and just apply it to the purchase of a jar of Biscoff cookie butter and have yourself a night!