When I first heard the words, “Magic Spoon” I wasn’t sure what to think. Is it magic like the old trick of making the bend look like it’s rubber? Or, maybe it’s like being the big spoon or little spoon when cozying up next to your partner, but you’re wearing a wizard’s hat. Much to my chagrin, Magic Spoon was none of these.

Magic Spoon promotes itself as tasting as good as the usual cereals you’re used to but is healthier for you with more protein and less sugar and carbs than your grocery store shelf suspects. The key selling feature promoted by the brand is that it tastes as good as those unhealthy cereals and instead gives consumers 14g of protein, 0g of total sugars and 4g of net carbs with each serving.

While that sounds good, the price tag for a healthy bowl of cereal does not. Currently, the retail price is $8.99 per box, which comes to more than $1 per ounce of cereal.

Aesthetics

The artwork on Magic Spoon boxes is always very interesting and very distinct to its brand. This one features some sort of person lunging with an elephant on its back, because sure, why not? The back of the box features messaging from Magic Spoon to further differentiate itself from other cereals, but it’s not all education. They also included a maze for you to do on the back.

Opening the bag, the peanut butter aroma smacks you in the face like opening a Nutty Buddy for the first time. The cereal pieces themselves look like Cheerios but the ones that didn’t make the cut due to not being perfectly circular.

Snackability

Magic Spoon Peanut Butter has a really nice crunch. It would be good to use to make a bar out of or for a travel/hiking snack, or even as a topping for a parfait. In fact, I prefer chomping on this cereal without milk.

Structural Integrity

The biggest surprise for me when it came to this cereal was in this category. Having eaten plenty of circle-shaped cereals in the past, I assumed this one would fare like the others and be mushy and soggy within minutes. But alas, I was proven wrong. Many minutes went by and the pieces of the cereal that hovered at the bottom of the cereal bowl still had a crunch to them. Maybe this is the real magic behind Magic Spoon.

Cereal Concept

The cereal itself as far as look and flavor is nothing new. What I give Magic Spoon credit for is the concept of making a healthy cereal taste as good as it does. However, as mentioned earlier, eating healthy can come with a price tag.

Flavor

The flavor was as advertised. I nice peanut butter taste  without having to deal with peanut butter sticking to the roof of your mouth. As you eat more of the cereal, especially in milk, you really begin to taste the butter flavor.

Final Thoughts

Overall, Magic Spoon Peanut Butter is a really good cereal, and if it didn’t cost so much, and I got more cereal for the price, I’d buy it regularly.

It’s a nice healthy option as far as breakfast cereal goes, however, I’ll stick to buying unhealthy cereal like Reese’s or Nutter Butter cereals and just eat them in moderation, sparingly due to the better value and better treatment on my wallet.