Kellogg’s continues to pump out novelty cereals. This time, it’s a berry-flavored cereal inspired by the childhood classic cool beverage, the ICEE. So, is this cereal everything we love about ICEE minus the brain freeze and brightly red or blue tongue? In short, sort of.
But before we dive into the cereal review, let’s take a look at the history of ICEE. (don’t say you never learned anything by reading these reviews)
The ICEE company was started in 1967 in Los Angeles and after some acquisitions and expansion, it has since grown to be the No. 1 frozen beverage brand worldwide.
Good question. I don’t know, but I figured it’d stretch this review out a little longer. Now, let’s grab our spoons and dig into this cereal.
Aesthetics
Upon opening the bag, you definitely will get a strong whiff of the cherry and blue raspberry, the OG ICEE flavors. As you can see from the photo, the cereal is more pink and pale blue than red and blue raspberry. Otherwise, just your typical bag of small puff cereal. The packaging did make me want to go to a movie theater and settle in with an ICEE though.
Snackability 
I was pleasantly surprised that I think I enjoy this cereal dry than in milk. The small puffs easily fill the palm of your hand so you can toss them back in your mouth hole. It’s certainly sweet though, so it’s good for a quick sweet fix, but I wouldn’t do more than a couple scoops.
Structural Integrity
The pieces were not as airy as I expected, as if you were eating Kix, but at the same time they were not as crunchy as a Crunchberry. I’d describe the ICEE cereal as more like a Cocoa Puff in structure but with a berry flavor.
Because of this, after a minute, you will find the morsels starting to get soggy. After about 5 minutes, the exterior of the cereal was a little mushy, like an outer layer while the center of the cereal still had a slight crunch.
Flavor
You will certainly taste the cherry and blue raspberry as promised on the box, but the strength of those flavors dissipates once milk is added, compared to eating the cereal dry.
The cereal box also has the written claims that you will “feel the freeze” and that it “cools your mouth as you eat.” I thought to myself, “Of course, it cools your mouth as you eat because you’re using cold milk. Only an animal would use room-temperature milk.”
After first trying the cereal dry, I did feel a unique sensation coating my tongue. It’s hard to explain, but maybe it has to do with the ingredient that is supposed to help cool your mouth with each bite. According to the ICEE promotional copy, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating the familiar sip of a cold ICEE beverage.
Cereal Concept
I will always be a fan of trying to make cereal out of something nostalgic. It does prove a point that if you can make cereal based on a foamy beverage, we can easily make cereal based on other drinks. What about a LaCroix cereal or Jarritos cereal? The possibilities are only limited by your imagination.
Final Thoughts
Overall, I didn’t hate ICEE cereal. It’s not something I’d buy or eat regularly, given so many other options. However, I do tend to lean more toward sweet and berry-flavored cereal over chocolate ones.
While the cereal is supposed to cool your mouth with each bite, it just doesn’t satisfy the missing feeling of the rush you get when not knowing when that brain freeze is going to hit you when drinking an actual ICEE. I just don’t recommend an ICEE with a bowl of ICEE cereal though, unless you really are feeling frisky. Then by all means you do you and please report back, because I want to know what that combination tasted like and I also want to make sure you’re okay.
I’m mainly giving it four spoons because I’m a sucker for bright, vibrant colors on the packaging and it excellently replicates the classic Nutty Buddy snack box branding. The one thing I was leery about was the shape of the cereal pieces because they don’t exactly look like the chocolate and peanut butter wafer bars that we’ve grown accustomed to. The more I stared at the cereal the more I couldn’t decide if they looked like mini bread loaves or dry dog kibble.
As mentioned above, the large cereal pieces make it difficult for easy snackability, but at least the pieces are light and aren’t dense, so they’re easily chewable, just as long as you aren’t stuffing more than a couple pieces in at a time. But for me, good snackability is being able to grab a handful of cereal and toss it in your mouth without worrying if you are going to choke or hurt your mouth or jaw. I’m not about to try and look like a squirrel who is loading up my mouth in preparation for winter.
I don’t give out half spoons, otherwise, I would give this category 2.5 spoons. While I mentioned earlier about the smell of the cereal when I opened the bag, the smell doesn’t translate to a strong flavor. Eating the cereal dry, it’s not as chocolate-tasting as I was imagining. From my experience, chocolate-flavored cereal usually tastes like cocoa powder, but this is much more subtle. However, I could definitely taste the hint of a peanut butter wafer. Overall, this was one of the times when I wished the chocolate cereal tasted a little stronger because the flavor only lessens in milk.
Hello everyone! Kayla here. Otherwise known as Special KK. Coworker of Joe, fellow cereal lover/guest blogger and mom of two boys who eat a ridiculous amount of cereal.
In January, Joe breezed around my cubicle wall and gifted me with a box of Llama Loops. Might have been January of 2019. It’s all run together. In fairness, he didn’t give me a deadline.
If you need a sugar rush, a handful of Llama Loops alpacas a sugary punch.
Just when you thought cereal makers jumped the shark on creating wacky-themed cereals, Kellog’s says “hold my milk,” and releases its limited edition Baby Shark cereal. The cereal, based on the worst ear worm song imaginable, is released in a two-box pack at Sam’s Club and promises berry fin-tastic flavor. So is this cereal as catchy as its namesake song or is it dead in the water?
We’re taught at a young age never to judge a book by its cover, so I suppose the same should be said about cereal boxes, right? I’ll hand it to Kellog’s. The box and packaging of Baby Shark cereal is eye catching and appealing to the targeted demographic (present company excluded, of course). If you’re a parent of a toddler and roll past this in the store, I’m sure you’ll have it in your cart in no time. Point in case, look at my friend’s son in the photo below when he was first introduced to the cereal.
Baby Shark swims into stores, riding the wave of popularity of an annoying children’s song, hoping to capitalize on that and the cartoonish packaging. Well done, Kellog’s, well done indeed. If you have toddlers, you undoubtedly will have a box of this cereal at the house at one point or another. Side note: I wonder what would happen if you replaced the cereal in this box with a different, “healthier,” option. Would the kids really know the difference or care, just as long as it came from this particular fun box? Someone do that and report back. Inquisitive minds want to know.
This is a novelty cereal. You get the idea right away that WAY more thought when into the concept and marketing than the actual product inside the box. Despite that, Peeps holds up remarkably well in milk! The texture of the marshmallows (why isn’t it spelled marshmellows?!) is much better in milk. And much like an actual Peep left unwrapped for more than 20 minutes, the O-shapes maintain an impressive state of rigidity. I can’t speak to the quality of the cereal milk. That grosses me out. The only time I want food floating in my beverage is when it’s a lime in my margarita.
As for the cereal itself, it’s basically the same size and texture as what you’d expect from Fruit Loops or Apple Jacks, which makes sense since both are also Kellog’s products. If you take anything away from this review, just know this: Caticorn cereal is basically the illegitimate child of Fruit Loops and Apple Jacks. 
The Cereal Aisle 