
Canada, the big landmass of a country and neighbor to the north. The country is so big it has two national sports: hockey and lacrosse. A country that has given the world artists like Bret “the Hitman” Hart, Celine Dion, and most importantly the rapper, Snow.
Canada has also given us Tim Horton’s and subsequently Tim Horton’s brand cereal in conjunction with Post Cereals.
So today, I put on the finest mountie hat money can buy on Amazon that goes with my Canadian tuxedo, holster a bottle of maple syrup, and give you a preempted “sorie” for reading this review. With all of that out of the way, how aboot we crack open this box of Tim Horton’s timbits birthday cake cereal and get into the review, eh?
Aesthetics![]()
The packaging gives you that unmistakeable red and white Tim Horton’s branding and replicates the store’s carrier box you get when ordering timbits/donut holes. Also, it’s double-sided with one side fully in French. Now, I know how to say “birthday cake” in French. Thanks, Tim Horton’s!

The cereal itself looks like what happens when you have a box of Kix cereal in a bowl and then someone with a fresh ground pepper dispenser spreads crushed sprinkles all over it until you say when.

Snackability ![]()
If you enjoy sweet, crunchy cereal then this one is a solid choice for snacking. Think of it as the crunch berries from Cap’n Crunch, in terms of size and texture of these little cereal balls, sans the berry flavor. If you have kids eating this cereal, just make sure their chompers are well developed so they can get through the crunchiness.
Structural Integrity
Due to the small condensed nature of the cereal, timbits birthday cake cereal is decently strong and compact.
After 10 minutes soaking in milk, the cereal still had a crunch in its center, although the outer layer had gotten a little mushy. So think of the milk eroding away layers of once-solid cereal.
Cereal Concept![]()
While not a new concept, I find birthday cake-type cereal to be consistently decent. Tim Horton’s timbits birthday cake flavored cereal is reminiscent of similar ones found in the states, such as the Funfetti cereal (which I reviewed in October 2020) and the Disney 100 Confetti Cake cereal, which is also made by Post.
Flavor ![]()
Opening the bag, you get a whiff of the birthday cake right away, sans the moist part. The sprinkles don’t really add anything to the flavor, as they’re mostly there just for decoration. When adding milk, and letting the cereal soak up some of it, I think you get more of that spongy cake taste, if that makes any sense.
Final Thoughts Having tried other similar cereals, as mentioned above, this one was sweet enough, but not in a way that’s offensive to your taste buds, and when in milk, it certainly dilutes some of that sweetness. Perhaps my review of Tim Horton’s timbits birthday cake cereal is more kind than my Funfetti one, but that’s probably because of the branding. If you know one thing about me, it’s that I’m a sucker for novelty (hence this cereal blog), so you could have put sand from Wasaga Beach in a bag and slapped Tim Horton’s branding on it and I probably would have semi-enjoyed it. Plus, now I know more French thanks to reading this cereal box. Before, all the French I knew was the Canadian National anthem in French and English (shoutout to fifth grade for making us learn that) and items on the French Cafe menu. In closing, if you do happen to come across this cereal and try it and don’t like it, then I’ve got two words for you:

Perhaps the most interesting part of an otherwise normal cereal box is that it doesn’t just house cereal, but also information. Each box has a different backing. One gives you history lesson of Dunkin’ while the other box boasts random coffee facts.






Well, the day has come for me to meet the latest concoction by Post Cereals (they also brought us Hostess donettes powdered mini donut cereal, Honey Buns cereal and who can forget,
Aesthetics
Before even looking at the images on the packaging, you realize that this cereal box is a commitment. While it doesn’t say “family-sized” on it, it might as well be. The design on the box is consistent with the previous Post Cereals x Hostess collaborations – bright, wholesome Americana colors of obesity.
Where I can’t snack on an actual Twinkie due to the fact I can’t stand the texture of the spongy cake and mushy creme-filled center, the Twinkies cereal is a stark contrast in textures. This cereal is a good snack to eat dry during that mid-afternoon workday where you hit the wall and need a jolt of sugar.

The taste/flavor is somewhere between those generic vanilla wafer cookies you used to get in Sunday school for a snack, donettes cereal and “birthday cake” baked treats. Overall, it provides a sweet, vanilla flavor, which is what you’d expect from a Twinkie.
I was beyond pleasantly surprised by Twinkies cereal. As I have noted multiple times in this review, it’s similar to the donettes cereal, which I was also surprised by. I almost hate to admit it, but I think I actually like Twinkies cereal more than donettes. It’s still very sweet and probably not something you are wanting to eat more than one bowl at a time, or one handful of it dry, but to me it doesn’t taste like how a normal Twinkie and that’s a good thing.
How does one celebrate Mother’s Day? You try a bowl of a cereal that your mother would tell you to eat. I’ve long had a hate-hate relationship with Grape-Nuts, because it tasted awful to me as a child and it made me question whether I have a refined enough palate as an “adult.” My introduction to the cereal occurred when I was around 6 years old. I remember when I would stay over at my grandma’s that she would eat a bowl of Grape-Nuts each morning. One day I wanted to try it. That day could have been the genesis of my enjoyment for sweet, sugary, unhealthy, cartoon character cereal. At that time, I vowed I’d never eat Grape Nuts again, but here we are today. The things we do to generate content for a blog.
Side note: Grape-Nuts contains neither grapes or nuts…
Snackability
Structural Integrity

Cereal Concept
Final Thoughts

Growing up, I remember the idea of making cookies into a cereal was a dream come true. Then I ate Cookie Crisp and was forever disappointed that it didn’t taste like cookies and milk. Thankfully, Nutter Butter cereal has restored my faith in the idea of the taste of cookies as cereal. Why it took nearly 50 years (Nutter Butter cookies were introduced in 1969) for this to happen, I don’t know. Anyway, let’s dig in to the review.
The cereal itself does a nice job of being shaped like a peanut. Coincidentally, Sour Patch Kids cereal is also shaped oddly similar. It must be due to both being made by Post Cereals and using the same cereal-shape mold.













Aesthetics
I applaud the continuity of the traditional Hostess donettes branding colors and packaging look transferred onto the cereal box. Also, the photo on the back of the box makes it feel like you’re far more classier and eating a cereal that won’t spike your sugar intake for the day.



Post Cereals is taking the charge is offering some of the most head-scratching cereals to the market. After the buzz and release of its Sour Patch Kids cereal, it is now planning to take another meal favorite of mine and squeeze it into a box of carbs and sugary goodness.


